Vespiario unveils its 2014 marketing campaign “More Than Jus A Ride” and presenting the brand strategy with the launch of Vespa Primevera

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BANGKOK, 23 April 2014,–—- Vespiario (Thailand) Co., Ltd., the sole authorised distributor of premium Italian scooter “Vespa” and “Piaggio” in Thailand by the 3 new generation executives Pranitan Phornprapha, executive director; Visudt Tejapaibul, executive director, and Pornada Tejapaibul, managing director, organised a press conference to launch its 2014 marketing campaign “More Than Just A Ride” and promote the company’s CSR campaign “Help Save One Life by Giving a Kid a Helmet” for raising awareness of the safety riding among kids at the Great Room, of W BangkokHotel on North Sathorn Road.

Managing director of Vespiario (Thailand) Co., Ltd. Pornada Tejapaibul revealed about the campaign “More Than Just A Ride” that “The company’s marketing campaign this year is focusing on assuring our Vespa customers that riding Vespa is more than riding a vehicle, since it fulfils rider’s lifestyle and highlights each individual personality when riding on the street with its charming and unique design. Moreover, Vespa is a well-trusted brand with more than 68 years of history (as of 23 April 2014) and Vespiario has been operating its business in Thailand for 4 years. These can ensure our customers that we offer the engine development and new technologies to better serve the needs of Vespa lovers. For its marketing campaign in Thailand, we are still focusing on consistent marketing activities with customers both in Bangkok and upcountry as well as the improvement in customer relations, after sales services, and CSR activity that returns benefits to the society in the campaign “Help Save One Life by Giving a Kid a Helmet” — the continuous campaign which has been started in 2012 promoting the wearing of helmets among the kids. This year, the company will provide more varieties of helmet size to match with broader age range of kids (between 3-12 years old)”.

“Furthermore, in 2014, the company has imported the new Vespa Primavera which was once a very famous and successful model in the year of 1968, now it is being recreated and brought back to inspire people on the street once again. Vespa Primavera comes in modern look with the newest innovation inheriting all the freshness and joy of life that go hand in hand with the story that soon will be another legend in the Vespa family tree when it arrives in Thailand this year,” added Pornnada.

Vespa Primavera is the representative of modernity inspired by the excellency of design in the late 60’s combined with innovative lines and streamlined body of Vespa 946 — the most esteemed and technologically advanced model ever created. The Vespa Primavera is back on the street today with its unique characteristics – youthful, innovative, technologically ground-breaking, agile and dynamic – while maintaining the efficiency and durability of the whole steel sheet bodywork, the significant Vespa feature, plus the handlebar commands function, newly designed compartment with increased space, LED technology lights, newly designed LCD dashboard (high definition) that is perfectly blended with the classic 60’s style. So, it can be said that Vespa Primavera will be back to create another history of design once again.

Vespa Primavera comes with 2 engine sizes of 125cc.and 150cc., a 4-stroke single cylinder with a 3-valve single overhead cam and electronic fuel injection, with improved efficiency of 3V engine based on the European standard that minimises the vibration of the body resulting in smoother ride and improves the acceleration response. Moreover, the model is prominent at its extremely low fuel consumption (at 55 km/litre) with Euro 3 standard.


Vespa Primavera is available in 6 colours, and 8 designs; Montebianco (white colour), Blu Midnight (midnight blue colour), AzzurroMarechiaro (blue colour), Marrone Crete Senesi (brown colour), Nero Vulcano (black colour) for 150cc. and Montebianco (white colour), Nero Vulcano (black colour), Rosso Dragon (red colour) for 125 cc. The price of 125 cc. model is THBaht 95,400,- while the 150 cc. costs THBaht115,900,-.

On this occasion, Vespiario (Thailand) Co., Ltd. has also launched the Vespa GTS 150 3Vie for those who are fascinated in Vespa GTS 300 earlier. Vespa GTS 150 3Vie comes with the enhanced bodywork and smaller engine suitable for city ride, available in Montebianco (white colour), Nero Vulcano (black colour), and Rosso Dragon(red colour) at THBaht139,900,-.

Come and experience the best innovation of premium scooter “Vespa Primavera” today at Vespa Flagship Store, A Square, Sukhumvit 26. For more information, please call 02-2620888, 02-7160617-23 or visit Vespa dealers nationwide. To follow Vespa news, please visit,, and Instagram :vespathailand



[Source: Vespiario Thailand]


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