Mazda produces One million SKYACTIV vehicles

– Two years and four months since production of Mazda CX-5 began

Mazda+CX-5,+Mazda6+and+Mazda3

HIROSHIMA, Japan –—- Mazda Motor Corporation has announced that global production of its three full-SKYACTIV vehicles, the Mazda CX-5, Mazda6 (known as Atenza in Japan) and Mazda3 (Axela in Japan) has surpassed one million units, reaching 1,040,000 units as of the end of March 2014. All three models adopt the full range of Mazda’s SKYACTIV technologies. The milestone was achieved approximately two years and four months after production of the Mazda CX-5 began in November 2011.

Mazda developed SKYACTIV TECHNOLOGY with the aim of offering every customer outstanding environmental and safety performance, without sacrificing the brand’s renowned driving pleasure. The innovative range of technologies is the result of an uncompromising overhaul aimed at improving the efficiency of the base components that dictate the fundamental performance of the automobile, such as the engine and transmission, while reducing vehicle weight. The new generation vehicles that feature SKYACTIV TECHNOLOGY also adopt Mazda’s KODO—Soul of Motion design theme which aims to express the strength, beauty and tension found in the movements of untamed animals.

On reaching one million units, Mazda’s Representative Director, President and CEO, Masamichi Kogai said, “At Mazda we put everything into developing our SKYACTIV vehicles, and it is because these models have struck a chord with a wide range of customers all over the world that we have reached the one million-unit landmark. On behalf of Mazda, let me express my gratitude to each and every person who bought one of our cars. With our undying challenging spirit and a great deal of hard work, Mazda will continue to make even more appealing cars that will enrich the lives of their owners, and help us build a strong and lasting bond with our customers.”

As of the end of March 2014, Mazda is producing its three full-SKYACTIV models in Japan, Mexico, Thailand and China, and selling them in over 100 different countries and regions. The automaker is continuing efforts to expand the lineup and plans to introduce another five all-new models with SKYACTIV TECHNOLOGY by fiscal year ending March 2016.

History of full-SKYACTIV models

Year         Month    Production                   Other

2009          Nov                                                       Mazda SKY concept unveiled

at 41st Tokyo Motor Show

 

2011           Nov           Production of CX-5 begins

at Hiroshima Plant

 

2012           Feb                                                        CX-5 goes on sale in Japan

Aug            Production of all-new Mazda6

begins at Hofu Plant

CX-5 production capacity

at Hiroshima Plant

increased from 160,000

to 200,000 units

 

Nov                                                         All-new Atenza (Mazda6)

goes on sale in Japan

CX-5 wins Car of the Year Japan

2013            Jan                                                        CX-5 confirmed as best-selling

SUV in Japan in 2012

Feb            CX-5 production capacity

at Hiroshima Plant

increased from 200,000 to

240,000 units

 

Jun           Production of all-new Mazda3

begins at Hofu Plant

 

Jul            Production of CX-5 begins in China

 

Nov                                          All-new Atenza wins RJC Car of the Year

All-new Axela goes on sale in Japan

2014             Jan            Production of all-new Mazda3

begins in Mexico

Production to all-new Mazda6

begins in China

All-new Mazda6 wins 2014

Canadian Car of the Year

CX-5 confirmed as best-selling

SUV in Japan in 2013 (second year running)

 

Mar          Production of all-new Mazda3

begins in Thailand

All-new Mazda3 top three finalist for

2014 World Car of the Year

Apr           Production of all-new Mazda3

begins in China

 

[Source: Mazda]

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