BEIJING, 22 April 2014 —- Lotus, a wholly-owned subsidiary of Proton Holdings Berhad (PROTON), opened its first 4S Centre in Beijing, China in an event officiated by PROTON Advisor Tun Dr Mahathir Mohamad. Tun Mahathir was accompanied by Tan Sri Dato’ Seri Haji Mohd Khamil Jamil, the executive chairman of PROTON and chairman of Group Lotus, as well as Aslam Farikullah, chief operating officer of Group Lotus.
The Centre sits on a foot-print of approximately 1,000 square metres over 4 floors at the Golden Port Motor Park in Beijing. The Centre is set to offer a complete Lotus experience with a showroom and a comprehensive service centre, where owners will be able to service, and obtain spare parts for their Lotus cars.
The one-stop centre also houses an administrative office, merchandise retail corner, customers lounge and a training centre. The building also comes with a complete customer service experience as it houses a club house for Lotus owners with a member’s lounge, and other amenities.
Meanwhile, the advance and fully-equipped Lotus Service Centre comes with three hoists, an engine repair room, diagnostic and special tools for Lotus cars and many other advance workshop equipments to provide the highest level of customer service to current and future Lotus owners.
According to Aslam Farikullah, China has been at the forefront of global economic development and consequently there has been a growing trend of international car brands taking an interest in China by opening factories and dealerships, “China’s growth has not only opened the eyes of the international business community, but it has also inspired us to open this new Lotus 4S Centre.”
Aslam also stated that opening the 4S Centre is a form of acknowledgment for a market that has been receptive of the brand since its first venture towards end of 2011, “The Company has been receiving positive demand for Lotus cars in China, hence there is a need for Lotus to position itself strategically and it is only fitting that these valued customers are able to enjoy the level of services and comforts that befit the brand’s iconic status.”
Lotus currently has eight dealerships in China, including in major parts of the country like Beijing, Shanghai, Chengdu and Dalian among others. Lotus models that are currently made available to the China market are the Evora S IPS, the Exige S240 and S260 as well as the Elise CR.
PROTON, established in 1983, is a wholly-owned subsidiary of DRB-HICOM Berhad and Malaysia’s largest manufacturer of automobiles, and the only full-fledged OEM car manufacturer in South-East Asia. With operations from the UK to the Middle East, and across South-East Asia and Australasia, PROTON produces cars to suit a range of consumer demands and preferences.
Its offerings include versatile and reliable four-door family vehicles such as the Saga and Persona, the dynamic Suprima S hatchback, and Satria Neo three-door hatchback for the young-at-heart, stylish executive sedans such as the Prevé and Inspira, the spacious and affordable multi-purpose vehicle, the Exora, as well as world-renowned sports cars from LOTUS.
Most importantly, PROTON models are developed with LOTUS Engineering, offering customers superior ride and handling experience in every drive.
PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. By listening to the needs of customers, PROTON cars are now steadily on track to achieve the mission for the future, with PROTON set to become a marque which builds quality and safe cars with passion and soul; cars that are a delight to drive – and a pleasure to own.
Group Lotus plc, is based in Norfolk, UK, and has three operating divisions: Lotus Cars, Lotus Engineering and Lotus Racing.
Lotus Cars builds world class, high performance sports cars including the award-winning Evora, the iconic Elise and the stunning Exige.
Lotus Engineering provides comprehensive and versatile consultancy services to many of the world’s OEMs and Tier 1 suppliers and is an internationally recognised automotive engineering consultancy. Global facilities include those in the US, China and offices in Germany and Japan. Lotus is a global high-tech company, committed to driving forward technology for both Lotus Cars and its Engineering clients, spearheading research into such areas as hybrids, electric vehicles and renewable fuels.
Lotus Racing (formerly Lotus Motorsport) operates the motorsports activities of Lotus and includes the strategy to return the Lotus name to a great number of series including endurance racing with GT2, GT4 and LMP2, single seater racing with GP2 and GP3. Lotus also competes in Formula 1 with the Lotus F1 Team, racing in the iconic Black and Gold livery.
Lotus Originals is the retail operation for all of Lotus’ non-car products. A diverse collection of luxury apparel, luggage, gifts, toys and limited edition collectables can be bought online at www.lotusoriginals.com or at any of the dedicated Lotus Originals outlets including the flagship Regent Street store in London’s Piccadilly.