Kedah & Perak, Malaysia, 12 March 2014, –—- The state governments of Kedah and Perak, today received a fleet of the new Proton Perdana during a handover ceremony at the respective state government offices. Chief Minister of Kedah, Y.A.B. Dato’ Paduka Mukhriz Bin Tun Dr. Mahathir and Chief Minister of Perak, Dato’ Seri Dr. Zambry Abdul Kadir were on hand to receive the new cars from representatives of DRB-HICOM Berhad and PROTON Holdings Berhad.
Prior to today’s handover, the new Perdana has also been presented to the Prime Minister and Deputy Prime Minister, as well as several other government officials, including the Chief Secretary of Government and the Minister of Education II.
PROTON would like to reiterate it appreciates the faith shown by the Prime Minister and the Malaysian Government, and for giving the national car company the opportunity to be the provider of the official Government vehicles. The opportunity supports PROTON’s turnaround plan and future growth in realising its true potential to becoming a globally competitive automotive manufacturer.
PROTON, established in 1983, is a wholly-owned subsidiary of DRB-HICOM Berhad and Malaysia’s largest manufacturer of automobiles, and the only full-fledged OEM car manufacturer in South-East Asia. With operations from the UK to the Middle East, and across South-East Asia and Australasia, PROTON produces cars to suit a range of consumer demands and preferences.
Its offerings include versatile and reliable four-door family vehicles such as the Saga and Persona, the dynamic Suprima S hatchback, and Satria Neo three-door hatchback for the young-at-heart, stylish executive sedans such as the Prevé and Inspira, the spacious and affordable multi-purpose vehicle, the Exora, as well as world-renowned sports cars from LOTUS. Most importantly, PROTON models are developed with LOTUS Engineering, offering customers superior ride and handling experience in every drive.
PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. By listening to the needs of customers, PROTON cars are now steadily on track to achieve the mission for the future, with PROTON set to become a marque which builds quality and safe cars with passion and soul; cars that are a delight to drive – and a pleasure to own.