Brazilian star signs new global partnership with Castrol for 2014 FIFA World Cup™ campaign
London, 18 February 2014 —— Castrol, Official Sponsor of the 2014 FIFA World Cup™, announced the signing of Brazil and FC Barcelona forward Neymar as a global brand ambassador. The partnership between the international football star and the world’s leading lubricants brand will run for 12 months.
The deal will see Neymar, with all his breathtaking tricks and flicks, become the face of Castrol’s World Cup promotions as well as a ground-breaking new Castrol activation to be launched in April.
With a proud history of fuelling pioneers, the partnership gives Castrol the chance to showcase how Neymar’s immense talent pushes boundaries and sets new standards. As a World Cup in Brazil beckons, football fans across the globe are eagerly anticipating the magical moments that Neymar will create as he combines Brazil’s famous creative style of play with his own head-turning approach to the game.
A. S. Ramchander, VP Global Marketing at Castrol, said: “We are thrilled to be working with Neymar. He demands the best performance from himself in every game he plays, just as Castrol demands the best performance from our oils every time the engine starts. The 2014 FIFA World Cup™ is the perfect opportunity for us to combine our respective passions for superior performance, innovation and football.”
Commenting on the new partnership, Neymar said: “I’m delighted to be working with Castrol on an exciting new project that I hope will enable me to take my game to a new level.”
Neymar continues to ascend to the top of the international stage, and will be the most prominent star for host nation Brazil at this year’s tournament. Fellow Castrol ambassador and two time World Cup winner, Cafu, spoke about the expectations on his country’s most prized asset: “Neymar has shown some outstanding displays of football in his international appearances, and received worldwide acclaim for his sensational performance throughout the FIFA Confederations Cup 2013. I, and all Brazilians, have high hopes that he will play a pivotal part in our country’s quest to lift the trophy this summer in front of a home crowd.”
The partnership was signed in consultation with Rhodri Burgess of Wasserman Media Group, who has previously worked with Castrol to secure the services of Cristiano Ronaldo, Cafu and Marcel Desailly.