– Land Rover’s iconic family SUV celebrates a quarter of a century milestone;
– XXV Special Edition commemorates 25 years of Discovery, offering distinctive visual style and premium interior with legendary capability;
– Over 1 million Discovery models sold worldwide since launch in 1989.
SOLIHULL, UK.,17 February 2014 —— Land Rover has unveiled a new Discovery XXV Special Edition as a celebration of the 25th anniversary year of the original launch of its versatile family SUV.
First launched in Plymouth, UK in 1989, the Discovery revolutionised the 4X4 landscape. Its combination of contemporary design, spacious and user-friendly interiors, unflinching capability and extreme versatility made it an instant hit. With the release of each new generation, the Land Rover Discovery has cemented its position as the most capable, versatile SUV in the world.
Thanks to its formidable array of innovative and award-winning technologies, from Terrain Response® to Hill Descent Control, the Discovery is as comfortable taking on everyday journeys as it is tackling the world’s harshest terrain – as numerous intercontinental expeditions have proved.
Over its 25 years it has been chosen as the explorer’s choice to take on challenges and adventures; Sir Ranulph Fiennes used an original Discovery in his exhibition to discover the Lost City of Ubar, while the Discovery 3 was used on the record holding London-Cape Town drive in 2013. Discovery models have also been used in Land Rover’s own famous G4 Challenge and Camel Trophy.
The XXV has been built to commemorate 25 years of Land Rover’s iconic family SUV. The Special Edition vehicle comes in a choice of four exterior colours, has distinctive badging and a sophisticated and premium interior lined with Windsor leather.
Phil Popham, Group Marketing Director at Jaguar Land Rover said, “Since its inception the Land Rover Discovery has been pivotal to the success of the brand and has now become an iconic design in its own right. Discovery has led the way in terms of innovation, featuring technologies such as Terrain Response, which made off-roading much more accessible. The Discovery XXV Special Edition is the ultimate in sophisticated versatility and a fitting tribute to the legendary status of this iconic Land Rover.”
This special-edition comes with a choice of four exterior colours – Causeway Grey, Santorini Black, Fuji White and – to mark the jubilee – Indus Silver. It also features Narvik Black grille surrounds and mirror caps, and Dark Atlas features on the grille and fender vents. Silver full-length roof rails, body-coloured handles and a stainless steel bumper accessory tread plate complement the exterior.
Also featuring distinctive XXV badging on the front door and tailgate, the special edition is fitted with newly designed 20-inch five-split-spoke forged alloy wheels in a light polished-silver finish.
The XXV Special Edition builds on the Discovery’s luxurious HSE specification, to create a sophisticated and premium interior. Features such as the fascia, the instrument panel binnacle and door top rolls are generously lined with Windsor leather. There is a choice of three interior leather colourway options: ebony, cirrus or dual-tone ebony/cirrus. Additional luxurious highlights include twist pile carpet mats and a leather-wrapped wooden steering wheel, while subtle XXV embossing throughout adds to the high-quality British workmanship of the XXV Special Edition.
About Land Rover
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Defender, Freelander, Discovery, Range Rover Sport, Range Rover and Range Rover Evoque each define the world’s 4×4 sectors. Land Rover products are currently sold in approximately 180 global markets.
– By the beginning of 2014 1,088,000 Discovery units had been produced at Jaguar Land Rover’s Solihull manufacturing plant in the UK West Midlands.
– The Discovery has picked up 219 awards to date around the world from both automotive titles and non-automotive bodies alike, including both a ‘Best of What’s New’ Award from US magazine Popular Science and a Queen’s Award for Enterprise in the Innovation category for its innovative Terrain Response system, which allows the driver to quickly choose the correct vehicle settings for different off-road conditions.
– In 2012 the one millionth Discovery undertook a 50-day, 8,000 mile adventure travelling through more than a dozen countries across Europe and Central Asia, to raise more than £1million for the International Federation of Red Cross and Red Crescent Societies (IFRC).
– The Discovery has been the vehicle of choice for some of the world’s most famous explorers and adventurers since its birth. Sir Ranulph Fiennes, Ray Mears, Monty Halls and Polar explorer Ben Saunders are amongst those who have put their faith in the Discovery in some of the world’s most challenging environments.
– The Discovery has proven extremely popular with search and rescue, police and humanitarian organisations throughout the world, being used by groups such as the Serious Organised Crime Agency (UK), Royal National Lifeboat Institution and International Federation of Red Cross and Red Crescent Society.
– The Land Rover Discovery was used in the record breaking London-Cape town expedition in 2013. It made the 10,000 mile journey in 10 days.
[Source: Land Rover]