TrueMoveH, in collaboration with SONY, delivers first ever fast and powerful 4G LTE Xperia smartphone experience

Offering free 4G LTE connections until next year

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BANGKOK, 16 July 2012 — TrueMove H, Thailand’s only 4G network leader, has partnered with Sony, the market leader in smart devices, to deliver the first 4G LTE and best 3G experiences that bring together the ideal combination of powerful networks and innovative devices with the launch of 4 new 4G LTE compatible Xperia smartphone and tablet models.

Two 4G models,  Sony Xperia™ SP and Sony Xperia™ Z, will be exclusive to TrueMove H. To support the product launch, a high-value campaign has been introduced including free 4G LTE connections from today until 30 June 2014, a THBaht 1,000 discount on device, and a 50% monthly fee reduction for up to 5 months.

Today, customers can be the first to enjoy the more powerful and faster TrueMove H 4G LTE experience on Sony Xperia smart devices at True Shops, True stores and True Partner dealers nationwide.

According to Dr. Kittinut Tikawan, Director, Device Product Management, True Corporation Plc, “Only TrueMove H offers the ultimate 4G LTE enabled high-speed Internet connection experience for Thai consumers. We are committed to creating alliances with all leading smartphone platforms to fulfill all customer needs. Sony has a diverse range of 4G LTE compatible smartphones and TrueMove H is the only operator with 4G LTE services and network. This unique partnership will enable both TrueMove H and Sony customers to enjoy the more powerful and faster 4G LTE connection experience ahead of others, providing them with optimised smartphone usage to meet all lifestyles.

“TrueMove H offers a variety of privileges for Sony customers who buy the following 4G-enabled smart devices including Sony Xperia™ V, Sony Xperia™ Tablet Z, Sony Xperia™ SP and Sony Xperia™ Z from TrueMove H. The exclusive offers include free 4G LTE connectivity until 30 June 2014, an extra 2GB in the first month of the subscription for iSmart or 4G LTE iNet packages, a discount of up to THBaht 1,000 when purchasing a device, 50% off from the regular monthly fee for five months for customers who subscribe to the 3G package and buy one of the devices, and 0% interest with 10 or 6 monthly installments when purchasing only a device.”

TrueMove H is the first 4G LTE operator to enable its customers to leverage the faster and more powerful connection in major areas, such as Siam Square, Silom, Sathorn, Siriraj Hospital, some parts of the BTS, MRT and Airport Link networks, Suvarnabhumi Airport and major roads including Rama IX, Phetchaburi, Sukhumvit, Rama IV, Rama VI and many more.

The 4G LTE service will soon be available in Nonthaburi, Pathum Thani and Samut Prakarn. It will be expanded into 15 major cities including Pattaya, Hua Hin, Cha-am, Chiang Mai, Phuket, Samui, Nakhon Pathom, Ayutthaya, Phitsanulok, Khonkaen, Nakhon Ratchasima, Ubon Ratchathani, Nakhon Si Thammarat, Surat Thani and Songkhla by the end of the year, with base stations that will reach 2,000.

Krit Prapatsakdi, Head of Sales & Marketing Department, Mobile Business Division, Sony Thai Co.,Ltd said, “In the second half of 2013, continuous marketing for our smartphones and tablets remains our focus. We plan to expand the smart device market to meet all customer demands and lifestyles. We are very pleased to collaborate with TrueMove H, Thailand’s only operator providing 4G technology, to sell four smart devices under the Xperia family that are compatible with 4G LTE technology, including Sony Xperia™ V, Sony Xperia™ Tablet Z, Sony Xperia™ SP and Sony Xperia™ Z.  The association of Sony, as the top maker of smartphones that support  4G LTE technology and TrueMove H, as the leader in 4G LTE networks brings the exceptional experience of entertainment and high-speed Internet connections. We believe that our customers will enjoy using high-quality smartphones on this quality and powerful network.”

The four innovative Sony Xperia 4G LTE smartphones and tablet are available for customers to enjoy the more powerful and faster 4G LTE connection at True Shops, True stores and True Partners nationwide.

[Source : Sony]

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